Fig. 01 — Independent software studio · Morocco
Small tools, built with unreasonable care.
AppXLab makes mobile apps for thinking clearly, spending deliberately and
showing up daily. One person, twelve years of software engineering, and a
stubborn preference for finishing things properly.
- Established
- 2026
- Platforms
- iOS · Android
- Languages
- EN · FR · AR
- Accounts required
- None
What we're building
Fig. 02
01 / Cognitive training
Puzzles & mental exercise
Culture-fair visual reasoning — matrices, sequences, spatial rotation
and numeric logic — plus a daily challenge and memory games. Fully
localised, and every puzzle is drawn rather than photographed, so it
reads identically in any language.
In development
02 / Personal finance
Deliberate spending
A budget tracker that stays on your phone. No bank connections, no
scraping, no third party holding your transaction history — just a
clear picture of where the money went.
Planned
03 / Habits
Showing up daily
Streaks and calendars for the things you actually want to keep doing,
without the guilt mechanics and manufactured urgency the category has
settled on.
Planned
How we build
Fig. 03
Local-first by default
Your data lives in a database on your device. We can't leak what we
never collect, and every app ships with a one-tap wipe.
No account, no email
Nothing is gated behind a sign-up. If an app can work anonymously, it
does — which so far has been all of them.
A free tier that's complete
Paid tiers add depth, never access. We don't hold your own results
hostage, and we don't use a countdown to make you decide faster.
Honest about limits
Where an app estimates rather than measures, it says so plainly and
explains its method. Overstating what software knows is the easiest
way to lose someone's trust.
Ads that don't interrupt
Where an app is ad-supported, placements sit at natural breaks — never
mid-task — and are capped. Paying removes them entirely.
Built to be finished
Accessibility, right-to-left layout and large-text support are part of
the work, not a later release. A tool that excludes people isn't done.